Diego Zaks

The Butcher, Amsterdam

Art Director, Branding, Print.
2012 @ Koniak Design

The Butcher is an Amsterdam industrial hamburger joint with an exclusive speakeasy at the back. We created a clean brand with a rich play of illustration and typography.
The Butcher is now open in Amsterdan, Berlin and Ibiza.

Butcher Logo Butcher Packaging

Sparse use of colors keep the focus on illustrations. A signature etching style maintains the โ€œfeelโ€ of the old-timey butcher while the texture brings it back to modernity.

Butcher paper items Butcher in action Butcher in action

The brand extends to the entire restaurant through cutom tiling.

Butcher custom tiles Butcher Restaurant Amsterdam Butcher Logo on window